Management :meeting and exceeding customer expectations
- au: Warren R. Plunkett, Raymond F. Attner, Gemmy S. Allen.
- Publish: Mason, OH : Thomson/Southwestern c2008.
- 出版年: 2008
- ver: 9th ed
- sb: Management
- ISBN: 0324568371 , 9780324568370
- ps: Includes bibliographical references and index
- ref_id: 000136946
- type: 圖書
- usertag: 需登入
- 引用網址: 複製連結
MANAGEMENT: MEETING AND EXCEEDING CUSTOMER EXPECTATIONS, Ninth Edition is a comprehensive survey of the principles and practices of management as they are being applied around the world. The content and features are structured to reinforce two continuing themes that are woven into the chapters’ narratives: 1) the never-ending effort by managers and organizations to meet or exceed customer needs, and 2) the need of organizations and their people to be guided by effective leadership.